Friday, April 10, 2009

Sneak Peek: Sheila Moon for Fall 2009

Here at TE HQ, we're in the midst of making our purchasing decisions for Fall 2009. Today we met with Sheila of Sheila Moon Athletic Apparel to preview her Fall Line. Her apparel for fall revolves around functional and fashionable looks for the urban cyclist.

As always, I couldn't resist taking a few minutes to try on some items. One of her signature fabrics for fall is an amazingly snuggly ribbed fleece in 3 colors, including the black fleece full-zip hoodie I'm wearing above. I loved the long, over-the-hip length, as well as the loooong sleeves with thumb holes. Totally functional on or off the bike! Her other signature fabric is a wool-blend houndstooth (67% wool/25% poly/8% nylon), worn above in Sheila's Wool Riding Britches and Wool Cycling Cap.

Sheila pays attention to the details that make these pieces ideal for cycling. Note the reinforced seat panel for durability and the articulated knees on the Britches. Hidden under the hoodie (though visible while riding) are the Britches' two back pocket zippers, which are reflective for safety while riding in low light conditions. The hoodie has plenty of length in the back, and 2 back pockets for storing essentials. There's even a pocket on the hoodie's sleeve, ideal for stashing your cell phone for quick access.

We expect to take delivery of Sheila's Fall 2009 apparel collection at the beginning of September. Stay tuned!

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